Coachella 2023
Bad Bunny AR
We had the privilege of collaborating with Sturdy, All of it Now, and the Coachella team to engineer an augmented reality experience for Bad Bunny’s livestream performance at Coachella 2023.
We worked closely with Sturdy to create content in Epic’s Unreal Engine that paralleled the narrative and visuals seen on the stage LED screens, while ensuring seamless real-time optimization for global broadcast streaming.
AOIN then integrated our animations into the live broadcast via Unreal Engine, creating a visually stunning and immersive extension of the stage for viewers all around the world.
Optimization for UE
Our primary challenge in this project was to craft visually captivating animations and content, all while ensuring that our digital assets were optimized for seamless real-time rendering in Unreal Engine during the live-stream broadcast. We started our process with creating pre-viz animations in Maya and Cinema 4D. From there, we worked with AOIN to develop solutions for translating and optimizing our animations from Maya and C4D to work within the parameters of UE.
Footage Credit: All of it Now
Credits
Coachella
Innovation Lead: Sam Schoonover
XR Producer: Eric Wagliardo
Innovation Producer: Ryan Cinecola
Coordinator: Sam White
SixDegrees AR Integration and on-site execution team
Directed and Produced by: STURDY
Executive Producer: Kevin Henry
Creative Director: Adrian Martinez
Art Director: Jasper Heenan
Project Coordinators: Sophie Viscardi & Percent Han
Animation: Aura Studios
Aura Credits
Project Manager: Sean MacWilliams
UE Artists: Kane Pickerill, Colin Ozawa, Kevin Peter He, Kevin Joyce
All of it Now AR UE operations and compositing team
AR Executive Producer - Juan Santillian (6D)
DP - Miles Hargrove (6D)
AR Supervisor - Berto Mora (AOIN)
AR Producer - Nicole Plaza (AOIN)
Technical Manager - Armen Allen (6D)
Technical Director - Neil Carman (AOIN)
EIC - Payton Peterson (6D)
Lead UE5 Technical Artist - Jeffrey Hepburn (AOIN)
UE Operator - Vishal Sharma (AOIN)
System Technician - Mykel Booker (AOIN)
Stype Technician - Dado Marasovic (Stype)